MARKETING Subject Guide

This guide lists selected print and electronic sources of information available to the students, faculty, and staff of Prince George’s Community College.

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Help with course assignments

Come to the Reference desk on the first floor of Prince George’s Community College Library or phone 301-322-0476.

Journal articles

Use this online databases and indexes to locate journal articles on your topic. These databases are best searched using keywords. Many articles in the databases are full-text. If you locate an abstract or citation only, check the Library’s Periodicals List to find if the Library has a copy of the journal.
    Business Resource Center
    Expanded Academic ASAP
    Morningstar
`   Research Library

Definitions

        Print Sources:

• Blackwell Encyclopedic Dictionary of Marketing Reference HD 30.15 .B463 1997 v.4
  
  

• Dictionary of Marketing and Advertising Reference HF 5415 .R577 1995

        Online:

• Dictionary of Marketing Terms

Background Information

        Print Source:

• Concise Encyclopedia of Advertising Reference HF 5803 .C59 2005
   

• Encyclopedia of Advertising Reference HF 5803 .A38 2003

Books and Videos

Search by keywords, subject, title or author in the Online Catalog.

Tip: Browse the shelves in the area HF 5415 –HF 5416 to look at many of the Library’s holdings that are available.

Statistics

        Print Source:

• Official Guide to the American Marketplace Reference HA 214 .R8 1995

        On-line:

• American Community Survey 

Associations and Organizations

• American Advertising Federation
  
  
• American Marketing Association 

Directories of Web Sites

Consult the Library Web Site Subject Sources WWW Marketing

Additional web sites:

• Ad*Access
  
  
• KnowThis.Com Marketing Virtual Library 
   

Style Guides

        Print Sources:

• MLA Handbook for Writers of Research Papers. Ready Reference LB 2369 .G53

• Publication manual of the American Psychological Association  Ready Reference BF 76.7 P83
  
  Online:
•  Consult the Library Web Site Ready Reference WWW: Grammar, Style Guides and Evaluating Internet Resources

Accounting  African American Studies  Anthropology  Area/Ethnic Studies  Art, Fine and Applied                        
Biology Business Chemistry Computer Information Systems Computing Construction Management 
Criminal Justice  Early Childhood Education Economics Education Engineering Engineering Technology
English and Literature Foreign Languages Forensic Science Geography Health Education Health Information Technology History Horticulture Hospitality Management Services Management Marketing Mathematics Medicine Music Nuclear Medicine Technology Nursing Nutrition  Paralegal/Legal Assistant Pharmacy Philosophy Physical Therapy Physics Political Science  Psychology Radio/TV/Film Radiography Respiratory Therapy Sociology Speech Communication Theater Women's Studies

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Library Web Site

Prince George's Community College-Title III Grant Project
Largo, Maryland (USA) 20774
Developed by  Norma Schmidt

Updated May 14, 2007

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