Weekly
Schedule
Of
Chapters To Be Read
For This
Online
Marketing Class
The purpose of this chart is to give you a single place to see the whole semester at a glance for chapter assignments, exam dates, and what chapters are covered by the exams. For a complete view of all the assignments due each week go to the Weekly folders under ASSIGNMENT.
|
Week |
Chapter |
Chapter Topic |
|
Week 1 |
Introduction |
Becoming familiar with the Blackboard 6 environment. Introduce yourself online. Meet your classmates online in the Cyber Lounge and Discussion Board. |
|
Chapter 1 |
Marketing: Creating Satisfaction Through Customer Relationships, Pg. 2 |
|
|
Week 2 |
Chapter 2 |
Strategic Planning and The Marketing Process, Pg. 38 |
|
Week 3 |
Appendix |
Creating an Effective Marketing Plan |
|
Chapter 3 |
The Marketing Environment, Ethics, and Social Responsibility, Pg. 76 |
|
|
Week 4 |
Chapter 4 |
E-Commerce: Marketing in the Digital Age, Pg. 114 |
|
Week 5 |
Chapter 5 |
Consumer Behavior, Pg. 156 |
|
Exam #1 |
Chapters 1,2,3,4 |
|
|
Week 6 |
Chapter 6 |
Business-To-Business Marketing, pg. 186 |
|
Chapter 7 |
Serving Global Markets, Pg. 218 |
|
|
Week 7 |
Exam #2 |
Chapters 5,6,7 |
|
Chapter 8 |
Marketing Research, Decision Support Systems, and Sales Forecasting, Pg. 256 |
|
|
Chapter 9 |
Market Segmentation, Targeting, and Positioning, Pg. 286 |
|
|
Week 8 |
Chapter 10 |
Relationship Marketing, Customer Relationship Management (CRM), and One-to-One Marketing, Pg. 316 |
|
Week 9 |
Exam #3 |
Chapters 8,9,10 |
|
Chapter 11 |
Product and Service Strategies, Pg. 350 |
|
|
Week 10 |
Chapter 12 |
Category and Brand Management, Product Identification, and New-Product Development, Pg. 380 |
|
Week 11 |
Chapter 13 |
Marketing Channels and Supply Chain Management, Pg. 414 |
|
Chapter 14 |
Direct Marketing and Marketing Resellers: Pg. 446 |
|
|
April 7-13 |
SPRING RECESS |
|
|
Week 12 |
Exam #4 |
Chapters 11,12,13,14 |
|
Chapter 15 |
Integrated Marketing Communications, Pg. 480 |
|
|
Week 13 |
Chapter 16 |
Advertising and Public Relations, Pg. 518 |
|
Week 14 |
Chapter 17 |
Personal Selling and Sales Promotion, Pg. 552 |
|
Week 15 |
Exam #5 |
Chapters 15,16,17 |