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The purpose of this chart is to give
you a single place to see the whole semester at a glance for chapter
assignments, exam dates, and what chapters are covered by the exams. For a
complete view of all the assignments due each week go to the Weekly
folders under ASSIGNMENTS.
Week |
Chapter |
Chapter Topic |
| Week 1 |
Introduction | Becoming familiar with the Blackboard 6 environment. Introduce yourself online. Meet your classmates online in the Student Cyber Lounge and Discussion Board. |
| Chapter 1 | Introduction To Integrated Marketing Communications (IMC) | |
| Week
2
|
Chapter 2 | The Role Of IMC in The Marketing Process |
| Chapter 3 | Organizing For Advertising and Promotion | |
| Week
3 Exam #1 Chapters 1,2,3,4 |
Chapter 4 | Perspectives On Consumer Behavior |
| Week 4 | Chapter 5 | The Communication Process |
| Chapter 6 | Source, Message, and Channel Factors | |
| Week
5 Exam #2 Chapters 5,6,7,8 |
Chapter 7 | Establishing Objectives and Budgeting for the Promotional Program |
| Chapter 8 | Creative Strategy: Planning and Development | |
| Week 6 | Chapter 9 | Creative Strategy: Implementation and Evaluation |
| Week
7 |
Chapter 12 | Evaluation of Print Media |
| Chapter 13 | Support Media | |
| Week
8 Exam #3 Chapters 9, 12,13,14 |
Chapter 14 | Direct Marketing |
| Week 9 | Chapter 15 | The Internet and Interactive Media |
| Chapter 16 | Sales Promotion | |
| Week
10 Exam #4 Chapters 15,16,17 |
Chapter 17 | Public Relations, Publicity, and Corporate Advertising |