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CONTEMPORARY MARKETING WEEKLY ASSIGNMENT SCHEDULE

Summer
ADVERTISING & PROMOTION
WEEKLY READING ASSIGNMENT


The purpose of this chart is to give you a single place to see the whole semester at a glance for chapter assignments, exam dates, and what chapters are covered by the exams. For a complete view of all the assignments due each week go to the Weekly folders under
ASSIGNMENTS.

Week

Chapter

Chapter Topic

Week 1
Introduction Becoming familiar with the Blackboard 6 environment. Introduce yourself online. Meet your classmates online in the Student Cyber Lounge and Discussion Board.
Chapter 1 Introduction To Integrated Marketing Communications (IMC)
Week 2

 

Chapter 2 The Role Of IMC in The Marketing Process
Chapter 3 Organizing For Advertising and Promotion
Week 3
Exam #1
Chapters 1,2,3,4

Chapter 4 Perspectives On Consumer Behavior
Week 4 Chapter 5 The Communication Process
Chapter 6 Source, Message, and Channel Factors
Week 5
Exam #2
Chapters 5,6,7,8
Chapter 7 Establishing Objectives and Budgeting for the Promotional Program
Chapter 8 Creative Strategy: Planning and Development
Week 6 Chapter 9 Creative Strategy: Implementation and Evaluation
Week 7
Chapter 12 Evaluation of Print Media
Chapter 13 Support Media
Week 8
Exam #3
Chapters 9, 12,13,14
Chapter 14 Direct Marketing
Week 9 Chapter 15 The Internet and Interactive Media
Chapter 16 Sales Promotion
Week 10
Exam #4
Chapters 15,16,17
Chapter 17 Public Relations, Publicity, and Corporate Advertising
 

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