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Like species in a jungle, retailers face a dynamic, highly competitive environment. New retail formats arise complementing and, in some cases, replacing traditional formats.

The world has certainly changed a lot since Audrey Hepburn looked at the window display in the classic film Breakfast At Tiffany's. F. W. Woolworth's Five and Dime stores have disappeared from the retail landscape. Wal-Mart has grown to become the largest retailer and the largest non-government employer in the world. Category-Killers like Circuit City now dominate the market for a variety of merchandise types ranging from pet suppliers to office supplies. Traditional retailers like Home Depot have responded to the emergence of electronic retailers like Garden.com by becoming "clicks and mortar" retailers.

To survive and prosper in the retail jungle, retailers must build a path based on well-developed strategic plans and the use state-of-the-art information and distribution systems to implement them. This course  will explore the exciting evolution occurring in Retailing.

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