Return To Online Retailing Main Page
The purpose of this chart is to give you a single place to see the whole semester at a glance for chapter assignments, exam dates, and what chapters are covered by the exams. For a complete view of all the assignments due each week go to the Weekly folders under ASSIGNMENTS .
Week |
Chapter |
Chapter Topic |
| Week 1 | Introduction | Becoming familiar with the Blackboard 6 environment. Introduce yourself online. Meet your classmates online in the Cyber Lounge and Discussion Board. |
| Chapter 1 | Introduction To The World Of Retailing | |
| Week 2 | Chapter 2 | Types of Retailers |
| Week 3 | Chapter 3 | Multi-Channel Retailing |
| Week 4 | Chapter 4 | Customer Buying Behavior |
| Week 5 | Chapter 5 | Retail Market Strategy |
| Exam #1 | Chapters 1,2,3,4 | |
| Week 6 | Chapter 7 | Retail Locations |
| Chapter 8 | Retail Site Location | |
| Week 7 | Chapter 9 | Human Resource Management |
| Week 8 | Chapter 12 | Managing Merchandise Assortments |
| Exam #2 | Chapters 5,7,8,9 | |
| Week 9 | Chapter 14 | Buying Merchandise |
| Week 10 | Chapter 15 | Retail Pricing |
| Week 11 | Chapter 16 | Retail Communication Mix |
| Week 12 | Chapter 17 | Managing The Store |
| Exam #3 | Chapters 12,14,15,16 | |
| Week 13 | Chapter 18 | Store Layout, Design, and Visual Merchandising |
| Week 14 | Chapter 19 | Customer Service |
| Week 15 | Exam #4 | Chapters 17,18,19 |