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This course provides a decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide you with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. You will be exposed, to and expected to learn the "language of marketing" (meaning the terms, concepts, and frameworks used by practicing marketing managers). In addition, the course will help you to develop insight about creative selection of target markets and strategic decisions in the blending of the Four P's, Product, Price, Promotion and Place, to meet the needs of a target market. This course will also enable students to take advantage of its electronic media to "surf the net" to explore successful marketers and their use of Web sites as part of the marketing mix; seek out demographic data and understand its role in market segmentation, and investigate cross-cultural differences and their impact in international marketing. Topics covered in this course include: 

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Developing Relationships

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The Marketing Environment - Ethics & Social Responsibility

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Global Dimensions of Marketing/Marketing Planning and Forecasting

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Marketing Research and Decision Support Systems

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Consumer Behavior

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Business-to-Business Marketing

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Market Segmentation, Target Marketing, and Positioning

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Marketing of Services

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Distribution of Retailing

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Logistics and Value Chain Management

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Pricing

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Promotion, Personal Selling, and Sales Management

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