Course Description
For
Online Marketing Course

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Course Number: MKG 251 Online

Course Title: Introduction To Contemporary Marketing 

Course Description
This course covers the basic marketing principles as found in the American business system. Special emphasis is given to the Marketing Mix, also known as the Four P's: Product, Price, Placement (distribution), and Promotion. Areas covered in the course include: market research; market segmentation; target marketing; consumer and industrial buying behavior; product development; channel strategy; promotional strategies; pricing issues; international marketing; and related topics.

The information revolution has provided businesses with enormous potential for increasing the efficiency and effectiveness of many activities within the firm. This course is designed to introduce students to the many ways in which marketing can be enhanced through the use of electronic marketing, specifically through e-mail and the Internet.

Electronic Mail (e-mail) allows communication within a firm and to customers and other business partners in a fast and efficient method. The Information Superhighway is changing the way we do marketing. The Internet is becoming utilized more and more frequently due to World Wide Web navigators such as Netscape.

Our purpose is to investigate how these new tools can be utilized to better perform our marketing tasks as we learn about marketing.

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