Course
Description
For
Online Marketing Course
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Course
Number: MKG
251 Online
Course
Title: Introduction To
Contemporary Marketing
Course
Description
This course covers the basic marketing
principles as found in the American business system. Special emphasis is
given to the Marketing Mix, also known as the Four
P's: Product,
Price, Placement
(distribution), and Promotion.
Areas covered in the course include: market research; market
segmentation; target marketing; consumer and industrial buying behavior;
product development; channel strategy; promotional strategies; pricing
issues; international marketing; and related topics.
The information revolution has provided businesses
with enormous potential for increasing the efficiency and effectiveness
of many activities within the firm. This course is designed to introduce
students to the many ways in which marketing can be enhanced through the
use of electronic marketing, specifically through e-mail and the
Internet.
Electronic Mail (e-mail) allows communication within a firm and to
customers and other business partners in a fast and efficient method.
The Information Superhighway is changing the way we do marketing. The
Internet is becoming utilized more and more frequently due to World Wide
Web navigators such as Netscape.
Our purpose is to investigate how these new tools can be utilized to
better perform our marketing tasks as we learn about marketing.
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