Demonstrate an informed awareness of the
importance of marketing in an industrialized society.
Illustrate the importance of the
behavioral science in relation to understanding the habits and
motivations of the consumer as it relates to marketing.
Use the Internet to explore and analyze
successful marketers that are in the forefront of using technology to
maximize their "exposure" and "reach."
Realize that to be successful in the
marketplace, producers must understand that customers drive the when,
where, how, and why goods will be purchased. Therefore, we must
understand what motivates customers.
Illustrate what a market is, and the
strategies used to segment them. Use the Internet to explore the use
of demographics in the segmentation process.
Comprehend integrated marketing
communications and the importance of having marketing function as a
integrated system within the firm, attempting to influence
uncontrollable environments in the marketplace, such as competition,
technology, the economy.
Recognize that the total product is made
up of many elements
Illustrate how the product life cycle
affects the development of new products and the management of existing
Demonstrate the use of an example showing
how new product planning and development is a necessary function to
survive in today's dynamic marketplace.
Illustrate that product classifications
aid management in developing marketing strategies.
Acknowledge that effective package design
and branding are key factors in product marketing success.
Describe the importance of pricing and
various pricing policies and practices used within the channels of
Explain the role of promotion in the
Identify marketing distribution systems
commonly used in the movement of goods from producers to users.
Demonstrate an understanding that
middlemen are vital links in the channels of distribution, connecting
the producer with its customers.
Describe the importance of retailing in
the American economic system.
Describe the components of a marketing
information system and the role of marketing research within it.
Appreciate the growing importance of
international marketing in relation to the health of the American
economic system. Use the Internet as a vehicle for gaining a broader
understanding of cross-cultural barriers/differences in conducting