Point Value

Exam 1 (Chapters 1,2,3,4)

60 points

Exam 2 (Chapters 5,6,7)

45 points

Exam 3 (Chapters 8,9,10)

45 points

Exam 4 (Chapters 11,12,13,14)

60 points

Exam 5 (Chapters 15,16,17)

45 points

Current Events (13 @ 10 pts)

130 points

Video Cases (13 @ 10 pts)

130 points

Discussion Forums (12 @ 15 pts)

180 points


695 points



Grading Scale


A = 695 -  625 points (100% - 90%)

B = 624 - 556 points (89% - 80%)

C =  555 - 486 points (79% - 70%)

D =  485 - 417 points (69% - 60%)

F = (Below 417 points)


The Grading Scale above provides you with a clear picture of how your participation in each area of the course will impact your total grade. Please review each segment of the Grading Scale very carefully so that you will understand the importance of completing each assignment with the utmost diligence and within the designated time frame.



Each exam will be multiple choice questions. Each question in each exam is worth 1 points toward your final grade.



Electronic Current Events

Each week you are required to find a current event about Marketing that you find particularly interesting. You will summarize the main points as outlined in the weekly folder and post it in the Discussion Board labeled This Week's Current Events.



Discussion Forums

This is the part of the online course that most closely simulates the traditional classroom environment. Each week I will post questions from the week's chapter that are the same kinds of questions I would ask if we were in class together. You are required to log in at least three (3) days during the week, read the questions, post your response, read all your classmates postings and responses to at least two of your classmates postings. This is the cyber-class methods of establishing and maintaining a learning community similar to being physically in class together. You will be graded on the quality of your posting and your responses to your classmates postings. This is why it is imperative that you read all of your classmates postings. 



I know, your asking, How does attendance fit into an online class? Well, you attend class online with your postings to the Discussion Forums. You are required to be online at least three days per week to post to the Discussion Forums. You may do this anytime within the days you choose. I recommend checking in Monday, Wednesday, and Friday. Or, Tuesday, Thursday, Saturday. Active involvement is participating in the Discussion Boards and posting assignments.


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