The Changing World Of 
Advertising & Promotion

What's It All About

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Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audience is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as the AIDS crisis and alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them.

Most of the people involved in advertising and promotion will tell you that there is no more dynamic and fascinating a field to either practice or study. However, they will also tell you that the field is undergoing dramatic changes that are changing advertising and promotion forever. 

In today's world there are a myriad of media outlets - print, radio, cable and satellite TV, and now the Internet - competing for consumers' attention. Marketers are looking beyond the traditional media to find new and better ways to communicate with their customers, because we as consumers no longer accept on faith the value of conventional advertising placed in traditional media. The large agency are recognizing that they must change if they hope to survive in the 21st century.

This course will explore the changes that are occurring in the Advertising field. You will learn every phase of your life is affected by advertising. You will also learn how to use the power of advertising in your own life to promote yourself and get what you want, whether it is a job, clients for your small business, just a new image you want to project.

So, register for this class and prepare to see advertising from a whole new perspective.

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