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The purpose of this chart is to give you a single place to see the whole semester at a glance for chapter assignments, exam dates, and what chapters are covered by the exams. For a complete view of all the assignments due each week go to the Weekly folders under ASSIGNMENTS.
Week |
Chapter |
Chapter Topic |
|
Week 1 |
Introduction | Becoming familiar with the Blackboard environment. Introduce yourself online. Meet your classmates online in the Student Cyber Lounge and Discussion Board. |
| Chapter 1 | Introduction To Integrated Marketing Communications (IMC) | |
| Week 2 | Chapter 2 | The Role Of IMC in The Marketing Process |
| Week 3 | Chapter 3 | Organizing For Advertising and Promotion |
| Week 4 | Chapter 4 | Perspectives On Consumer Behavior |
| Week 5 | Chapter 5 | The Communication Process |
| Exam #1 | Chapters 1,2,3,4 | |
| Week 6 | Chapter 6 | Source, Message, and Channel Factors |
| Week 7 | Chapter 7 | Establishing Objectives and Budgeting for the Promotional Program |
| Week 8 | Chapter 8 | Creative Strategy: Planning and Development |
| Week 9 | Chapter 9 | Creative Strategy: Implementation and Evaluation |
| Exam #2 | Chapters 5,6,7,8 | |
| Week 10 | Chapter 12 | Evaluation of Print Media |
| Week 11 | Chapter 13 | Support Media |
| Week 12 | Chapter 14 | Direct Marketing |
| Week 13 | Chapter 15 | The Internet and Interactive Media |
| Exam #3 | Chapters 9,12,13,14 | |
| Week 14 | Chapter 16 | Sales Promotion |
| Week 15 | Chapter 17 | Public Relations, Publicity, and Corporate Advertising |
| Exam #4 | Chapters 15,16,17 |