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ADVERTISING & PROMOTION
WEEKLY READING ASSIGNMENT

The purpose of this chart is to give you a single place to see the whole semester at a glance for chapter assignments, exam dates, and what chapters are covered by the exams. For a complete view of all the assignments due each week go to the Weekly folders under ASSIGNMENTS.

Week

Chapter

Chapter Topic

Week 1
 
Introduction Becoming familiar with the Blackboard environment. Introduce yourself online. Meet your classmates online in the Student Cyber Lounge and Discussion Board.
Chapter 1 Introduction To Integrated Marketing Communications (IMC)
Week 2 Chapter 2 The Role Of IMC in The Marketing Process
Week 3 Chapter 3 Organizing For Advertising and Promotion
Week 4 Chapter 4 Perspectives On Consumer Behavior
Week 5 Chapter 5 The Communication Process
Exam #1 Chapters 1,2,3,4
Week 6 Chapter 6 Source, Message, and Channel Factors
Week 7 Chapter 7 Establishing Objectives and Budgeting for the Promotional Program
Week 8 Chapter 8 Creative Strategy: Planning and Development
Week 9 Chapter 9 Creative Strategy: Implementation and Evaluation
Exam #2 Chapters 5,6,7,8
Week 10 Chapter 12 Evaluation of Print Media
Week 11 Chapter 13 Support Media
Week 12 Chapter 14 Direct Marketing
Week 13 Chapter 15 The Internet and Interactive Media
Exam #3 Chapters 9,12,13,14
Week 14 Chapter 16 Sales Promotion
Week 15 Chapter 17 Public Relations, Publicity, and Corporate Advertising
Exam #4 Chapters 15,16,17

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