The text we will be using for this course is Advertising and Promotion: An Integrated Marketing Communication Perspective, by George E. Belch & Michael A. Belch. This 7th edition, published by McGraw-Hill/Irwin in 2007, represents the latest concepts in the field of Retailing. For information on this text book go to  Advertising & Promotion

You may purchase the textbook from the Prince George’s Community College Bookstore.

Bookstore hours are:
Mon.-Fri.: 8am -7pm
Sat: 8am - 1pm

Required Textbook:  

Title: Advertising and Promotion: An Integrated Marketing Communication Perspective, 7th ed
Author: George E. Belch & Michael A. Belch
Publisher: McGraw-Hill/Irwin in 2007
ISBN: 0-07-310126-5

Required Hardware:

This may sound ridiculous, but from my experience it is worth saying: You must have a computer in good working condition. If you are having any problems with your computer have it repaired before starting this course. If your computer is not working you are, from an online perspective, absent from class. There are so many exciting things happening in this online class, you do not want to be absent.

Required Software:

You must be connected to the Internet and have Internet Explorer (Version 6 is preferred and recommended).       

You will need to have Microsoft Office 97 or higher installed on your computer, especially WORD and PowerPoint.

All assignments must be submitted in Microsoft Word ONLY.
No other word processing program is acceptable.

Required Computer Skills

Because this course is on-line, you must have the following basic computer skills to be successful:

1- You must be familiar with a Windows.
2- You must know how to use Microsoft Word.
3- You must know how to logon and use the Internet.
4- You must know how to send and receive email messages.
5- You must know how to send and receive email attachments.
6- You must know how to copy file from the hard drive to a floppy disk.
7- You must know how to copy files from a floppy disk to the hard drive.
8- You must know how to send information to a printer.

Return To Advertising Home Page