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Grading Scale and Policy



Point Value

Exam 1 (Chapters 1,2,3,4)

80 points

Exam 2 (Chapters 5,6,7,8)

80 points

Exam 3 (Chapters 9,12,13,14)

80 points

Exam 4 (Chapters 15,16,17)

60 points

Current Events (13 @ 10 pts)

130 points

Discussion Forums (13 @ 15 pts)

165 points

Discussion Questions From Chapter

100 points




695 points

Grading Scale

A = 695 - 625 points (100% - 90%)

B = 624 - 555 points (89% - 80%)

C = 554 - 485 points (79% - 70%)

D = 484 - 415 points (69% - 60%)

F = (Below 415 points)

The Grading Scale above provides you with a clear picture of how your participation in each area of the course will impact your total grade. Please review each segment of the Grading Scale very carefully so that you will understand the importance of completing each assignment with the utmost diligence and within the designated time frame.


Each exam will have 80 multiple choice questions, except for Exam #4, which will have 60 multiple choice questions. Each question is worth one (1) point.

Current Events

Each week you are required to visit the Advertising publications listed in the EXTERNAL LINKS under Sources Of Current News On Electronic Commerce. Or, your assignment may be to read an article from PowerWeb. You will find an explanation of the assignment each week in your Weekly folder. You are to find a current event about Advertising that you find particularly interesting. You will summarize the main points as outlined in the weekly folder and post it in the Discussion Board labeled This Week's Current Events. You current event must be posted by Friday of each week.

Discussion Forums

This is the part of the online course that most closely simulates the traditional classroom environment. Each week I will post questions from the week's chapter that are the same kinds of questions I would ask if we were in class together. You are required to log in at least three (3) days during the week, read the questions, post your response, read all your classmates postings and responses to at least two of your classmates postings. This is the cyber-class methods of establishing and maintaining a learning community similar to being physically in class together. You will be graded on the quality of your posting and your responses to your classmates postings. This is why it is imperative that you read all of your classmates postings. 

Advertising Exercises and Discussion Questions

These are exercises designed to develop and/or sharpen your personal selling skills. Each week you are to read the exercises, develop your response and post to the appropriate Discussion Board.

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