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MKG 251:
Introduction to Marketing
Principles and techniques of marketing goods and services, including
advertising, sales promotion, retailing, and wholesaling. Prerequisite:
Reading proficiency level.
MKG 263: International Marketing
An understanding of the principles of marketing within the context of the
international market. Prerequisite: Reading proficiency level.
MKG 271: Salesmanship
Ideas and techniques used in selling and their relationship to specific
products and services. This course focuses on development and maintenance of
a sales organization and its personnel. Prerequisite: Reading proficiency
level.
MKG 273: Retail Business Management
This course offers an overview of the retail business, including types of
businesses, their organizations, retail buying, selling, advertising and
merchandizing. Prerequisite: Reading proficiency level.
MKG 277: Advertising
This course offers an overview of the advertising world, including use of
media, research and development of ideas, writing copy and producing radio
and television commercials. Prerequisite: Reading proficiency level
MKG
291-293
Cooperative Education 1-3 Credits
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